November 20, 2006

7 Rules of Successful Myspace Music Promotion

In a very short time, has become the hottest music promotional tool available to anyone. Here are the 7 rules of successful myspace music promotion.

1. Get a music page.

Getting a music page is free so there is no reason not to have one.

2. Make sure your page is user friendly.

There are many would-be music business professionals who have myspace pages take too long to load. If your myspace page loads too slow, you could be losing potential fans. Mega bandwidth graphics and images will prevent your page from loading quickly. Your myspace page should take no longer than 20 - 30 seconds to load.

Many artists on myspace use layouts that emphasize their creativity but are a nightmare to navigate. Refrain from using dancing cursor's, raining text, and distracting images on your myspace music pages.

Other myspace artists have about me blurbs that go on forever. Keep about me blurbs short (no more than 1000 words), if people want to know more about you, they will ask.

3. Have your music on your myspace page.

Don't put someone else's music on your myspace page unless you were involved in the creation of the music. How can you be discovered if your music isn't on your page?

4. Reach out for friends.

Networking on myspace is one of the most powerful tools you can use to build your fan-base. Take advantage of the opportunity to reach people with like interests. Never ignore or decline a friend request. You never know who can help your career.

5. Treat your friends like friends.

Common courtesy applies on myspace just as in real life. Be willing to thank your friends for adding you as a friend. Respond to friend's emails (if appropriate). Never post your ad as a comment on someone's myspace page without acknowledging them. Limit the size of your "ad comments".

6. Promote yourself in appropriate ways.

Noteworthy career benchmarks, or new music added to your page are good reasons to promote yourself on myspace. List your performance dates on your page and use bulletins to let people know where you are performing. Limit the number of bulletins you post. Posting irrelevant bulletins, or posting bulletins too often, will force your friends to ignore you.

Let people know about your page. Putting your unique address on your website and business cards will make it convenient for you to build your network and fan base faster.

7. Provide ways for people to purchase your music from your myspace page.

If you sell your music anywhere online make sure there is a direct link from your myspace page to the location where people can buy your music.

Follow our rules and you will have fun and make many friends on Myspace.

Jerome C. Ford is a 20 year Radio and Records Veteran, Music Marketing expert and Vice President of http: Succeed In the Music Biz!


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